Zillow EZ-Ads-Great marketing tool

Zillow EZ-Ads-are a great way to drive targeted traffic to your listings or directly to your website. EZ-Ads are Zillow’s  pay per view platform and I’m a big fan of these ads. They are simple, flexible and affordable, Thank You Zillow.

These ads can be quickly assembled online, all you really need is an account with Zillow and a credit card. The platform will allow you upload a small photo, A headline, two lines of text and an outbound link.

We personally like to use them to drive targeted traffic to our single property websites. The nice thing about this platform is that you purchase ads by a particular zip codes. So, for example, if we list a house in a zip code that is not quiet as hot as a neighboring zip code, we will run the ad in both zip codes. Our hope is that searchers in one zip code will become aware of opportunities in other comparable areas.

Below is an example of one of our exiisting EZ-Ads. This ad leads the viewer to this particular properties single property website. Since we do video for each of our listings, we make the call to action “View Property Video.” Additionally, we track the click thru’s to views ratio to give us feedback on our pictures, headlines and calls to action.

EZ-Ads are a great addition to our listing marketing toolbox!