Great Real Estate Marketing Tools

We are constantly looking for new and improved tools to help us raise the bar on our marketing efforts We feel like the more clicks and looks we can get for our listings online, translate to more showings and greater interest in the real world.

We have started using a great new tool for our listings. Icovia Room Planner is a vector based floor plan program that allows the potential buyer to actually see how their stuff will fit into the home. We hire an appraiser to measure our listings, the appraiser creates a floorplan of the home and sends us a jpeg with the measurements. Icovia has a tracing tool, this allows us to simply upload the jpeg to the web and then trace over it, much like the tracing function found in programs like Adobe Illustrator. We simply add doors, windows, closets etc…Once we are finished the floorplans go live.

Here’s a sample Click Here floor plan, as you’ll see the product is branded and even shows a picture of the property along side the floor plan.

Potential homebuyers can answer those important questions like, will our refrigerator fit? from the comfort of their own home.