Sellers Game Plan-Part 3

February 4th, 2008 ·

Ok, you’ve priced your home correctly, de-cluttered, deep cleaned and staged it. Now you are ready for the showings to start but where are the buyers going to come from?

Today, buyers come from a wide range of places both online and off. The National Association of Realtors studies where home buyers actually come from. This study is published in their annual “Profile of Home Buyers and Sellers”.

Here are some statistics from the 2006 study. These numbers show the Information sources used in the home search by home buyers.

Source	% Used
Realtor	85%
Internet	80%
Yard Sign	63%
Print Advertising	55%
Open House	47%
Home Magazine	34%
Home Builder	26%
Television	11%
Relocation Company	5%

Source % Used

Realtor 85%

Internet 80%

Yard Sign 63%

Print Advertising 55%

Open House 47%

Home Magazine 34%

Home Builder 26%

Television 11%

Relocation Company 5%

These are important numbers as they reflect where the highest percentages of buyers will most likely come from and your marketing plan should include a lot of activity at or near the top of this chart.

Notice “Luck” isn’t on this list. In any market, there is competition for the best buyers.In a slow market, that competition is for those buyers is extreme.

If you are serious about selling, make sure your marketing plan includes the real estate community, the Internet and a good sign.

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